While each project, client and solution is unique, the process we use is consistent each time, blending thoughtful design solutions with hard work. A clear process helps us formulate a strategy, establish objectives, and focus the creative work to keep our projects on time and on budget. Each stage of our process keeps all the team informed and engaged.
Information. Collaboration. Exploration. Evaluation. Starting with research, it is essential to understand how each project fits into its surroundings. This leads to a collaborative effort among everyone involved, thinking through concepts and assembling ideas. The goal is to identify as many constraints as possible and work within them. Constraints like budget, schedule, function, context and aesthetics. We work to refine the concepts into one particular solution with an in-depth visual exploration looked at from all angles and considered in every detail. Finally, we review how the outcome of each project functions in its context. Did the solution meet the client’s goals? Did we reach our goals? How can we continue to improve on the process or the result? Regardless of the design dimension, each project generates a sense of discovery and satisfaction for both the designer and client, reaffirming the success and value of the overall design process.
